5 Ways EDM is Taking Over the eSports World
In celebration of EDM and also eSports’ wonderful relationship, here are five of the biggest ways the two worlds are colliding.
In recent times, we’ve seen an explosion of EDM and eSports crossovers. Due to the high-tech nature of both mediums, video games and electronic music have gone hand-in-hand for decades. As eSports have quickly become an international sensation, its symbiotic relationship with electronic music has led to the inevitable intertwining of the two major entertainment forces.
To highlight eSports and electronic music’s peanut butter and jelly-like relationship, we’ve compiled a list of some of the biggest ways our favorite music is being incorporated in the eSports world and vice versa. Since artists streaming games themselves has become so common, this list will focus more on actions that affect the industries as a whole.
Music Licensing for Streamers
On many of the popular live streaming websites, using music without permission can get your stream temporarily suspended or banned. If your stream is monetized, you can also get your advertising revenue diverted to the artists whose music you used without permission. While this seems like it would lead to many awkwardly quiet streams, the labels, artists, and platforms have found a way to let you use music from some of your favorites. Some labels and artists now enable streamers to purchase licenses that allow them to use their music in their streams without risk of penalty, and with the ability to collect advertising revenue as usual.
For example, a major player in both the video game and electronic music worlds, Monstercat allows streamers and content creators to pay a small fee per month to use the label’s music in their content on Twitch, Mixer, and even YouTube. With more labels and artists recognizing the immense popularity in live streaming, it seems very likely more will adopt a similar approach in due time.
While including artists’ songs in live streams is a terrific way to build a brand, some have skipped that step and jumped to the game. Many will recall Fortnite‘s massive Marshmello in-game event which allowed players to attend an in-game concert from the masked EDM celebrity. The event would become one of the biggest gambling and EDM crossovers to date and violate the concurrent player record for its popular battle royale game.
The game would later add Major Lazer for their roster of figures , further expanding on its dedication to electronic dance music. These events are such a big deal due that they are streamed by personalities resulting in millions of viewers as well as players and a bulk of the more important eSports celebrities.
We have seen artists incorporate their music and likenesses in streams and games, but some have taken matters to another level (pun intended) and participated in important eSports events. In the Fortnite World Cup on the summertime, artists such as Marshmello, Alison Wonderland, RL Grime and more competed in the actress Pro-AM using the latter of the 3 winning the competition for the next moment. It’s also worth noting that Marshmello as well as the streaming mega-star Ninja won the first iteration of exactly the identical competition.
Alongside participating in the various tournaments, some EDM acts have left behind the decks. Some noteworthy examples include Zedd‘s performance at the 2019 Overwatch League Grand Finals in Addition to Alan Walker, The Crystal Method, and much more at the League of Legends World Championship.
eSports Star-Powered Albums
We have gone over EDM stars invading various video games and championships, however, the reverse is correct. Some of eSports personalities and the biggest streaming on the planet have burst to the EDM world using their albums. Ninja teamed up using Astralwerks to provide us Ninjawerks Vol. 1 which included original audio in Alesso, Kaskade, NERO, Tiësto and more.
On the thicker end of the electronic spectrum, Disciple Records combined forces with the huge content founders and EDM lovers JERICHO and Miniladd due to their albums Disciple X Jericho and Disciple X Miniladd, which included tracks by Virtual Riot, Pegboard Nerds, 12th Planet, and much more.
Artist-Powered Gaming Teams
Recognizing their fire for the part of the entertainment industry, some of EDM’s most important names have either founded or invested in eSports teams. Dimitri Vegas & Like Mike announced their team SMASH Esports in the autumn of 2019 while Getter‘s team Chaqatas was announced at the beginning of the identical year. While they did not discovered their teams such as the earlier mentioned artists, Nicky Romero joined Steve Aoki and Imagine Dragons and became an investor in ReKTGlobal assisting the eSports industry gain even more traction worldwide.
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